Content Marketing Specialist

Sonoran Desert Institute

Job Title: Content Marketing Specialist

Location: Remote

Full-Time or Part-Time: Full-Time

Reporting To: Director of Marketing and Communications

Salary: $40,000 to $45,000 based on marketing and firearms experience

Minimum Education Required: Bachelor Degree in English, Journalism, Communications, or related major; Associate degree plus experience will be considered

Description

Calling all content machines! SDI, one of the nation’s largest firearms-specific schools, is looking for a high-energy, positive addition to our Marketing team. Do you have excellent written skills? An eye for social media? A creative brain? Outstanding interpersonal communication? A passion for firearms? We want you to join us! Our marketing approach is multi-faceted and we’re always looking for new and more exciting ways to interact with our audience. If you have previous military, law enforcement, or outdoor experience, that’s a plus!

Some of your responsibilities include:

  • Writing, publishing, and promoting features on our students, graduates, and partners
  • Producing blog posts and ebooks
  • Drafting and sending outreach emails to our database
  • Keeping our website content fresh and up-to-date
  • Managing content for our various social media outlets, particularly Facebook, Twitter, Instagram and LinkedIn
  • Working with our graphics and Compliance teams to produce visually engaging promotional pieces
  • Troubleshooting and improving current outreach systems and procedures as needed
  • Cultivating relationships with guest bloggers, webinar guests, and other VIPs
  • Managing internal and external newsletter content and distribution
  • Proposing concepts for digital advertising campaigns
  • Shooting and editing videos
  • And more!
  • Experience Required/Preferred:

  • Exemplary writing skills required
  • 1-3 years’ experience in a marketing or publication setting preferred
  • Experience working in CRMs or other client database systems preferred
  • Experience with Adobe products, including AI and Photoshop, and Microsoft Office products required
  • Some experience with website content management required; WordPress, basic HTML knowledge preferred
  • Proven experience producing and distributing media releases and blog posts; basic knowledge of content SEO strategies preferred
  • Video production/editing experience (any level) preferred
  • Must live in an area with strong internet connectivity
  • How To Apply:

    To be considered, all applicants must supply resume, and cover letter is required—mention of firearms background is strongly recommended. Applications will not be considered if missing the cover letter. If considered, you will be contacted to produce 1-2 writing samples under deadline. Submit documentation to marketing@sdi.edu, with the title “Content Marketing Specialist Application”

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