Summary
SHOT Show is a massive firearms industry event where networking, planning, and preparation are key. We sat down with two SDI graduates, Owen Chambers and Talon Jayne, to get their first-time attendee insights.
SHOT Show is the premier event for the firearms and outdoor industry, drawing thousands of exhibitors, vendors, and attendees each year. This year, we sat down with two SDI graduates, Owen Chambers and Talon Jayne, who attended SHOT Show for the first time. They shared their firsthand experiences, key takeaways, and advice for future attendees.
1. Know Your Purpose for Attending
Before stepping onto the SHOT Show floor, define your goal. Are you looking to establish business connections, create content, or explore new industry trends? Having a clear purpose ensures you stay focused. Owen and Talon both emphasized that without a plan, it’s easy to get overwhelmed.
Talon’s Tip: Avoid getting distracted by collecting giveaways unless they align with your objective. Vendors take notice when you prioritize meaningful interactions over freebies.
2. Plan Ahead, But Stay Flexible
SHOT Show is massive. Even with a well-organized plan, you’ll only see a fraction of the exhibitors. Owen noted that he had a long list of booths he wanted to visit, but quickly realized that in-depth conversations took longer than expected.
Owen’s Tip: Use the official SHOT Show app to map out priority booths, but be prepared to adapt as meetings shift and unexpected opportunities arise.
3. Prepare for Non-Stop Walking
Comfortable shoes are a must. SHOT Show requires a lot of walking, and seating is scarce. Factor in time for breaks and hydration.
Talon’s Tip: If possible, stay in a hotel close to the venue to minimize commute time. Even if it looks close on a map, distances in Vegas can be deceiving.
4. Networking Happens Everywhere
One of the biggest advantages of attending SHOT Show is the networking. Many of the best connections happen outside of regular exhibit hours—at industry dinners, events, and even in line for coffee.
Owen’s Tip: Be approachable and open to conversations. Some of the best connections he made happened randomly at after-hours events.
5. Content Creation: Seize the Opportunity
If you’re attending SHOT Show to create content, start conversations early. Most vendors and manufacturers are happy to provide interviews and product demonstrations, but scheduling time can be challenging.
Talon’s Tip: Have a flexible content plan. Capture b-roll footage, conduct spontaneous interviews, and keep your gear lightweight for mobility.
6. Follow Up After the Show
The work doesn’t end when SHOT Show does. After the event, follow up with the connections you made. A quick email or LinkedIn message can turn a casual conversation into a lasting professional relationship.
Owen’s Tip: Take notes during SHOT Show on key discussions so your follow-ups can be more personal and meaningful.
7. Make Time to Enjoy the Experience
While SHOT Show is a business event, it’s also an opportunity to immerse yourself in the industry. Enjoy the booths, new product showcases, and after-hours events—but be mindful of balancing work and fun.
Talon’s Tip: Avoid overextending yourself in Vegas nightlife, especially if you need to be sharp for the next day’s meetings. A well-rested attendee makes better connections.
Final Thoughts
SHOT Show is an incredible opportunity for anyone in the firearms industry, whether you’re a vendor, content creator, or enthusiast looking to network. With the right mindset, preparation, and focus, you can make the most of your time and build valuable connections that last long after the event ends.
Are you planning to attend SHOT Show next year? Let us know your top goals and what you’re most looking forward to!
About SHOT Show
The SHOT Show is owned by NSSF, the firearm industry trade association, and is restricted to the shooting, hunting, and outdoor trade professionals and commercial buyers and sellers of military, law enforcement, and tactical products and services only. The SHOT Show is not open to the general consuming public.
About SDI
Sonoran Desert Institute is an online school that helps students learn the skills and techniques needed to be successful in the firearms and uncrewed technology industries. SDI is accredited by the Distance Education Accrediting Commission (DEAC). At its inception, the Institute offered Gunsmithing as a program, which ultimately became the foundation for SDI’s growth. Key to the success of the Institute is its comprehensive approach to easily understood curriculum, attention to providing quality service to its students, and the flexibility of its instructional model. For more information, visit https://sdi.edu.
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