Sonoran Desert Institute Set For SHOT Show 2024®

  • Drew Poplin

TEMPE, AZ [I01/17/24] – Sonoran Desert Institute (SDI) is excited to announce that they’ll be attending the 2024 SHOT Show®. This year’s event takes place at the Venetian Convention Center, Las Vegas from January 23 to January 26 and features more than 2,000 exhibitors. Attendees can find SDI at Booth #14151, located on Level 2 of the Venetian.

Professionals from around the world in the shooting sports, hunting, outdoor, law enforcement, and armed forces industries will gather for this event. For attendees, SHOT Show presents a fantastic opportunity to expand inventory, discover new products and manufacturers, find deals, gain insights from regulatory experts, and learn effective business strategies.

“I’m genuinely excited about SHOT Show 2024,” expressed Jarred McNeely, Chief Academic Officer and Dean of the School of Firearms Technology at Sonoran Desert Institute. “We’ve assembled a fantastic team for this event, and we’re all eager to engage with our vendors, interact with our students, and connect with the wider industry. Given the lineup and the buzz around this year’s show, I’m confident it’s going to be a dynamic and impactful event, full of opportunities. It’s these interactions that truly drive the energy and success of the show, and we’re thrilled to be a part of it.”

Adding to this, Steve Ross, the Marketing Director at Sonoran Desert Institute, highlights the strategic importance of the event. “Attending SHOT Show is a key part of our strategy at SDI, especially from a marketing perspective,” he explains. “Our primary goal is to ensure that everything we do at the show brings benefit and value to our community. Engaging with and hearing from our students and graduates who are now active in the industry is incredibly insightful. It helps us understand their journey and validates the effectiveness of our programs. Additionally, staying connected with our industry partners, including content creators and key voices in the 2A community, allows us to stay on top of industry trends. This is crucial for preparing our students for what to expect when they enter the field, ensuring they’re not just educated, but truly industry-ready.”

About SHOT Show

The SHOT Show is owned by NSSF®, the Firearm Industry Trade Association, and is restricted to the shooting, hunting, and outdoor trade professionals and commercial buyers and sellers of military, law enforcement, and tactical products and services ONLY. The SHOT Show is not open to the general consuming public (e.g., private visitors, hunters, sport shooters, members of hunting and sports shooting clubs, etc.). Proof of professional affiliation is required.

About SDI

Sonoran Desert Institute is an online school that helps students learn the skills and techniques needed to be successful in the firearms and unmanned technology industries. SDI is accredited by the Distance Education Accrediting Commission (DEAC). At its inception, the Institute offered Gunsmithing as a program, which ultimately became the foundation for SDI’s growth. Key to the success of the Institute is its comprehensive approach to easily understood curriculum, attention to providing quality service to its students, and the flexibility of its instructional model. For more information, visit

SDI SHOT Show Details

Venetian Level 2, Booth: #14151
Location: Venetian Convention Center
Dates: Tuesday, January 23, 2024 – Friday, January 26, 2024

For media inquiries, contact:

Christian Sequerra
SDI Event Coordinator
Phone: 480-378-3625

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